YiQi is beQ Entertainment's culture & media company in China: the bridge that carries European creative know-how into Chinese production. We originate and executive-produce IP, animation and advertising; we manufacture toys and collectibles; and we build full brand identities for companies.
For clients who need more than a supplier, and more than a consultant, YiQi offers something rarer: a structure that can think strategically, act locally, and protect value across the whole path from first idea to original IP to finished product.
Most operators do only one part of the journey. YiQi combines three forms of value that almost never sit together.
As executive producers within beQ Entertainment, we create and develop original IP across characters, animation, cartoons and advertising, bringing European creative direction to Chinese production. Jack and Patty come from our series Jack The Red, co-produced with China's Mapple Toon.
An outsourced production office on the ground, controlling the process from factory selection and prototyping to quality supervision and export handling: the discipline we are known for.
Full visual identity for companies and properties alike: brand systems and guidelines, naming and strategy, and custom characters or mascots that give a business a recognisable face.
YiQi operates very close to Dongguan, with practical proximity to manufacturing excellence, logistics infrastructure, and export channels: a critical advantage for moving from concept to prototype to controlled production with speed and precision.
For many Western clients, China is a paradox: extraordinary manufacturing capability, but real exposure. We replace blind sourcing with a curated, monitored process.
Designs, files and concepts walking out the door.
Non-approved runs sold behind your back.
Drift between the approved sample and mass production.
Hidden costs and unclear supplier pricing.
Costly mistakes baked in from the very start.
Production assets left unprotected and unmonitored.
The right partner for the product logic, material, quality and scale.
02Protecting molds, design files, specifications and assets.
03From 2D/3D design to an approved golden sample.
04In-person supervision, in-line checks, pre-shipment.
05Testing with certified third-party labs in China.
06Follow-up, logistics and export support, end to end.
Tell us about your property or product. We'll help you assess technical viability, identify the right factories, and obtain real quotations.